Coaching
OTB Pathways
A recruitment agency that represents players and their families through the whole college and pro process. The site had to earn trust from parents in the first screen and send them to a call.
- Client
- Off-the-Ball Pathways
- Sector
- College soccer recruitment
- Shape
- Multi-page, video-led
- Built from
- The client's written brief
- Year
- 2026
Real screenshot of the live site at 1440px wide. Scroll it here, or open the real thing.
Before
What it started from.
- No site. Players found them by word of mouth and a social profile.
- Nowhere to put the placements, the scholarship totals, or the founders' faces.
What we built
What changed.
- 01
A hero built around a one-minute video of the founders, with the placement rate beside it.
- 02
A results band: scholarships secured and players represented, both real numbers from the client.
- 03
Audience routing on arrival: parent, player or coach, each getting the copy written for them.
- 04
Sections that stay hidden until the client supplies the content behind them, so nothing on the page is invented.
- 05
One action everywhere: book a call.

