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Coaching

OTB Pathways

A recruitment agency that represents players and their families through the whole college and pro process. The site had to earn trust from parents in the first screen and send them to a call.

Client
Off-the-Ball Pathways
Sector
College soccer recruitment
Shape
Multi-page, video-led
Built from
The client's written brief
Year
2026

Real screenshot of the live site at 1440px wide. Scroll it here, or open the real thing.

Before

What it started from.

  • No site. Players found them by word of mouth and a social profile.
  • Nowhere to put the placements, the scholarship totals, or the founders' faces.
What we built

What changed.

  1. 01

    A hero built around a one-minute video of the founders, with the placement rate beside it.

  2. 02

    A results band: scholarships secured and players represented, both real numbers from the client.

  3. 03

    Audience routing on arrival: parent, player or coach, each getting the copy written for them.

  4. 04

    Sections that stay hidden until the client supplies the content behind them, so nothing on the page is invented.

  5. 05

    One action everywhere: book a call.

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